Pricing
Free to track. Premium when you want more.
The verified UK food database and manual logging are free forever — a subscription is never required to use Mackro. Premium adds higher AI limits, analytics and planning.
Free
Everything you need to start tracking.
- • Verified UK food database + barcodes
- • Manual logging, weight & water
- • 30 AI photo + 50 AI text logs a month
- • Streaks, challenges & daily goals
Premium
Save 35%≈ £3.25/mo · or £4.99 billed monthly
- • 500 AI photo + 500 AI text logs a month
- • Unlimited recipe imports
- • Macro & body analytics — 30-day trends, protein-hit
- • AI meal planning + private photo vault + data export
7-day free trial, then £39/year (or £4.99/month). Auto-renews; cancel anytime. Billed via Apple / Google in-app purchase.
Coached clients get Premium free while they train with their coach.
For coaches
Coaches pay. Clients use it free with their coach.
Three tiers based on your active client count. Annual billing saves ~20%, and you can cancel any time. Coach plans are billed on the web, not through the app store.
Starter
or £182/yr (save ~20%)
Up to 10 active clients
- • AI smart suggestions per client
- • Coach branding (logo, accent, welcome message)
- • Templates: meal plans, workouts, intake, check-ins
- • Audit log + per-client GDPR export
- • Unlimited messages · clients get Premium free
Most popular
Pro
or £566/yr (save ~20%)
Up to 50 active clients
- • AI smart suggestions per client
- • Coach branding (logo, accent, welcome message)
- • Templates: meal plans, workouts, intake, check-ins
- • Audit log + per-client GDPR export
- • Unlimited messages · clients get Premium free
Scale
or £1142/yr (save ~20%)
Up to 200 active clients
- • AI smart suggestions per client
- • Coach branding (logo, accent, welcome message)
- • Templates: meal plans, workouts, intake, check-ins
- • Audit log + per-client GDPR export
- • Unlimited messages · clients get Premium free
More than 200 active clients? Talk to us about a custom plan.
Still deciding? See everything Mackro does →