Pricing

Free to track. Premium when you want more.

The verified UK food database and manual logging are free forever — a subscription is never required to use Mackro. Premium adds higher AI limits, analytics and planning.

Free

£0forever

Everything you need to start tracking.

• Verified UK food database + barcodes
• Manual logging, weight & water
• 30 AI photo + 50 AI text logs a month
• Streaks, challenges & daily goals

Premium

Save 35%

£39/ year£59.88

≈ £3.25/mo · or £4.99 billed monthly

• 500 AI photo + 500 AI text logs a month
• Unlimited recipe imports
• Macro & body analytics — 30-day trends, protein-hit
• AI meal planning + private photo vault + data export

Get notified at launch

7-day free trial, then £39/year (or £4.99/month). Auto-renews; cancel anytime. Billed via Apple / Google in-app purchase.

CompareFreePremium

Verified UK food databaseAlways freeAlways free

Manual + barcode logging

AI photo logging30 / month500 / month

AI text-to-macros50 / month500 / month

Recipe imports5 / monthUnlimited

Macro & body analytics (30-day trends)

AI meal planning & recommendations

Private progress-photo vault

Data export (CSV + full archive)

Coached clients get Premium free while they train with their coach.

For coaches

Coaches pay. Clients use it free with their coach.

Every plan starts with a 14-day free trial — bring your clients in and feel it working before you pay a penny. Three tiers based on your active client count. Annual billing saves ~20%, and you can cancel any time. Coach plans are billed on the web, not through the app store.

Starter

£19/ month

or £182/yr (save ~20%)

14-day free trial

Up to 10 active clients

• AI smart suggestions per client
• Coach branding (logo, accent, welcome message)
• Templates: meal plans, workouts, intake, check-ins
• Audit log + per-client GDPR export
• Unlimited messages · clients get Premium free

Pro

£59/ month

or £566/yr (save ~20%)

14-day free trial

Up to 50 active clients

• AI smart suggestions per client
• Coach branding (logo, accent, welcome message)
• Templates: meal plans, workouts, intake, check-ins
• Audit log + per-client GDPR export
• Unlimited messages · clients get Premium free

Scale

£119/ month

or £1142/yr (save ~20%)

14-day free trial

Up to 200 active clients

• AI smart suggestions per client
• Coach branding (logo, accent, welcome message)
• Templates: meal plans, workouts, intake, check-ins
• Audit log + per-client GDPR export
• Unlimited messages · clients get Premium free

More than 200 active clients? Talk to us about a custom plan.

Still deciding? See everything Mackro does →