Legal

Terms of Service

Effective from: 2026-05-09
Last updated: 2026-05-09

1. About these terms

These Terms of Service ("Terms") form a legally binding agreement between you and MACKRO LTD ("Mackro", "we", "us", "our") and govern your use of the Mackro mobile app (iOS and Android), the website at mackro.co.uk, and any related services (together, the "Service").

By creating an account, downloading the app, or otherwise using the Service, you confirm that you accept these Terms. If you do not accept them, do not use the Service.

MACKRO LTD is a private company limited by shares registered in England and Wales under company number 17243600, with its registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

For any questions about these Terms, contact us at support@mackro.co.uk.

2. What Mackro is

Mackro is a software service that helps people track their daily food intake and macronutrients (protein, carbohydrates, fat). It has two halves of the same app:

• Coach portal — for nutrition coaches to manage their clients, set goals, monitor progress, and communicate.
• Client experience — for individuals to log meals (manually or with AI photo recognition), track macros, and (if linked to a coach) share their progress with that coach.

You can use the Service either as a coach (paid subscription, billed via Stripe), or as a client linked to a coach (free, paid for by your coach), or as a standalone client (free with limits, or £4.99/mo Premium via in-app purchase).

The Service is not medical, dietetic, or health advice. See §11 below.

3. Eligibility

You must be at least 16 years old to use the Service. If you are between 16 and 18, you confirm that you have your parent or guardian's permission.

You must:

• Provide accurate registration information
• Not let anyone else use your account
• Keep your password confidential
• Not use the Service for any unlawful purpose, or in breach of our Acceptable Use Policy at mackro.co.uk/acceptable-use

You must not use the Service if you are based in a country subject to UK government sanctions, or if you have previously been suspended or removed from the Service.

4. Your account

To use the Service you must create an account. You can do this in the app or on the website. You can choose your role at signup: coach or client.

You are responsible for everything that happens under your account. If you suspect unauthorised use, contact us immediately at support@mackro.co.uk.

We may suspend or close accounts that:

• Violate these Terms or our Acceptable Use Policy
• Have unpaid subscription fees
• Have been inactive for more than 24 months (we will email you 30 days in advance)
• Have been reported and verified for serious abuse of other users (especially in the coach-client chat feature)
• Are required to be closed by law enforcement, court order, or legal obligation

5. Coach plans (subscription via Stripe)

Coach plans are paid monthly or annually by card via Stripe. Current plans and prices are shown at mackro.co.uk/pricing. Prices are in GBP and exclude VAT where applicable.

Plan structure (current at the date of these Terms):

• Coach Starter — £19/month or £182/year — up to 10 active clients
• Coach Pro — £59/month or £566/year — up to 30 active clients
• Coach Unlimited — £119/month or £1,142/year — unlimited active clients, white-label

"Active client" means a client who has logged into the Service within the last 30 days.

Trial period. Coach plans include a 14-day free trial when you sign up. We do not require a payment card to start the trial. After the trial, you must add a payment card to keep using paid features.

Auto-renewal. Subscriptions automatically renew at the end of each billing period (monthly or annually) until you cancel.

Cancellation. You can cancel at any time from inside the Coach Portal (Settings → Subscription → Cancel). Cancellation takes effect at the end of the current billing period. You retain access to paid features until that point.

Refunds. Cancellation is the standard route — you stop being billed at the next renewal. We may offer pro-rata refunds at our discretion in specific cases (e.g., billing errors, accidental duplicate subscriptions). Our Refund Policy at mackro.co.uk/refunds explains when refunds are given. This does not affect any non-excludable statutory consumer rights.

Plan changes. You can upgrade or downgrade your plan at any time. Upgrades take effect immediately and the difference is pro-rated against your current period. Downgrades take effect at the next billing period. If a downgrade would leave you with more active clients than your new plan allows, you must reduce your client count or your account will be limited to read-only until you do.

Founding cohort terms. A limited number of coaches who join during the founding cohort (capped at 20) receive 6 months of Coach Pro free, then 50% off Coach Pro for life. The terms of that offer are in a separate Founding Coach Agreement signed when you join. If you are not part of the founding cohort, those terms do not apply to you.

6. Client subscriptions (Premium via in-app purchase)

If you use the Service as a standalone client (not linked to a coach), you can subscribe to Mackro Premium for additional photo recognition limits and other features.

Premium is purchased via in-app purchase through the Apple App Store or Google Play Store, depending on which app you use. The App Store and Play Store handle billing, renewal, and refunds for these purchases under their own terms — which apply in addition to these Terms.

Pricing. Mackro Premium is currently £4.99/month or £39/year. Pricing may vary by region per Apple's and Google's local pricing tiers.

Auto-renewal. Premium subscriptions automatically renew at the end of each billing period until cancelled.

Cancellation. Cancel through your App Store or Google Play subscription settings. Cancellation takes effect at the end of the current billing period.

Refunds. Refunds for in-app purchases are handled by Apple or Google under their respective policies. We can advise you but cannot directly refund an in-app purchase.

Coached clients. If you are a client linked to a coach, you do not pay for the Service. Your coach pays for it as part of their plan. If your coach's subscription lapses, your access to the linked features pauses until the coach reactivates. You retain a free standalone account.

7. Acceptable use

By using the Service, you agree:

• Not to use it to harass, abuse, threaten, defame, stalk, or harm any other user
• Not to use it for any unlawful purpose, or to facilitate any unlawful activity (including the unlawful supply of supplements or controlled substances, or the promotion of disordered eating)
• Not to upload content that is illegal, infringes third-party rights, or breaches anyone's privacy
• Not to use the Service to spam, scrape, or extract data in bulk
• Not to attempt to interfere with or compromise the security of the Service (including by attempting to defeat rate limits, the AI cost-protection system, or any access controls)
• Not to reverse engineer, decompile, or attempt to extract source code from the app, except to the extent permitted by law
• Not to misrepresent your identity, qualifications, or coaching credentials

The full Acceptable Use Policy is at mackro.co.uk/acceptable-use.

We may suspend or close accounts that breach this section. For serious or repeated breaches, we may also report to relevant authorities.

8. The coach-client relationship

Mackro provides the platform that lets coaches and clients communicate and share data. We do not provide nutrition, fitness, or medical services ourselves. We are not responsible for the advice, instructions, or behaviour of any individual coach.

As a coach, you accept that:

• You are solely responsible for the advice and services you provide to your clients
• You hold any professional qualifications required for the services you offer
• You comply with all laws and regulations that apply to your professional practice (e.g., advertising standards, food advice regulation, financial-services rules if you take payment from clients outside the Service)
• You will not impersonate Mackro, claim to be employed by Mackro, or claim Mackro endorses your specific advice
• You will respect your clients' privacy and the confidentiality of information they share with you through the Service

As a client, you accept that:

• Your linked coach is not a Mackro employee — they are an independent professional using our platform
• You are responsible for evaluating your coach's qualifications and approach before following their advice
• If you have concerns about a coach's conduct, you can report them via the in-app report flow, and we will investigate

Mackro is not a party to the coaching relationship between coaches and their clients. Disputes about the quality of coaching itself are between you and the coach.

9. Content and ownership

Your content. You retain all ownership of the content you upload to or generate through the Service — including the foods you log, the photos you upload, the messages you send, and any notes you create.

Your licence to us. You grant us a worldwide, non-exclusive, royalty-free licence to use, host, store, process, transmit, and display your content solely as needed to provide the Service to you (and, for clients, to your linked coach). This licence ends when you delete your content or your account, except to the limited extent we need to retain it for legal or backup reasons (described in our Privacy Policy).

Our content. Mackro, the Service, the Mackro app, the Mackro brand, the wordmark, and all software, designs, graphics, copy, and documentation we provide are owned by MACKRO LTD or our licensors. We grant you a personal, limited, non-transferable, non-sublicensable, revocable licence to use the app and the Service for the purposes described in these Terms. You must not copy, modify, redistribute, or create derivative works of the Service except as expressly permitted.

AI output. You retain ownership of the photos you upload. The AI-identified foods and macro estimates that come back from photo recognition are computed values — you are free to use them as you wish, but you accept that they are estimates and may be inaccurate (see §11).

Feedback. If you give us feedback, suggestions, or ideas about the Service, you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use that feedback to improve the Service. We are not obliged to credit or compensate you for feedback.

10. Mobile app licence (EULA)

This section is the licence that governs your use of the Mackro mobile app for iOS and Android.

We grant you a personal, limited, non-transferable, non-sublicensable, revocable licence to install and use the Mackro app on devices that you own or control, solely for the purpose of using the Service in accordance with these Terms.

You must not:

• Copy the app, except as needed for normal use
• Modify, adapt, translate, or create derivative works of the app
• Reverse engineer, decompile, disassemble, or attempt to derive source code from the app, except to the extent the law (including section 296A of the Copyright, Designs and Patents Act 1988) permits notwithstanding this restriction
• Rent, lease, lend, sell, sublicense, or otherwise transfer the app
• Remove or obscure any proprietary notices in the app
• Use the app to develop a competing product

This licence ends automatically when you stop using the Service or when we close your account. On termination you must delete the app from your devices.

11. Health and AI disclaimers

Mackro is not medical advice. The Service helps you track what you eat and works alongside a coach if you have one. It does not provide medical, nutritional, or dietetic advice. It is not a medical device. It does not diagnose, treat, cure, or prevent any disease or condition.

If you have a medical condition, an eating disorder, are pregnant, are breastfeeding, are under 18, are taking medication that interacts with diet, or have any other reason to consult a professional before changing your diet, please do so. Do not rely on Mackro as a substitute for advice from a qualified healthcare professional.

AI photo recognition is an estimate. When you upload a meal photo, our AI gives you an estimate of the foods in the photo and their macros. The estimate may be inaccurate. Always verify the result before relying on it. Photos of low-light meals, complex mixed dishes, unusual cuisines, or unfamiliar packaged products are particularly prone to error.

Food data accuracy. Our food database is built from a mix of public datasets, brand-supplied data, and AI-generated estimates. We do our best to keep it accurate but it is not guaranteed. If you spot an error, you can report it from inside the app.

You are responsible. You are responsible for what you choose to eat, for any decisions you make based on data you see in the Service, and for monitoring how your body responds.

If you are in crisis. Mackro is not equipped to help with mental health emergencies. If you are in crisis, please contact a healthcare professional, the Samaritans on 116 123 (UK), or your local emergency services.

12. Service availability, changes, and updates

We aim to make the Service available 24/7 but we cannot guarantee uninterrupted access. We may need to take the Service down for maintenance, updates, or to fix problems. When possible, we will give advance notice through our status page at status.mackro.co.uk.

We may update, change, add, or remove features at any time. If a change materially reduces the functionality of the Service in a way that affects your subscription, we will give you at least 30 days' notice and you may cancel without penalty. Otherwise, normal product evolution does not entitle you to a refund.

We may release updates to the mobile app from time to time. You agree to install reasonable updates so we can continue to support your use of the Service. We may discontinue support for older app versions if continuing to do so would be unreasonably costly or would expose users to security risk.

13. Termination

By you. You can stop using the Service and close your account at any time from inside the app (Settings → Account → Delete account). See our Privacy Policy for what happens to your data on deletion.

By us. We may suspend or close your account if:

• You materially breach these Terms or our Acceptable Use Policy
• You fail to pay subscription fees and the failure is not corrected within 30 days
• We reasonably believe you are using the Service to harm other users
• Required by law or by lawful order
• We cease to provide the Service (we will give at least 60 days' notice and assist with data export)

We will give reasonable advance notice of suspension or closure where we can, except where the breach is so serious that immediate action is needed to protect other users or to comply with law.

On termination of your account, your right to use the Service ends immediately. Sections of these Terms that are intended to survive termination — including §9 (Content and ownership), §11 (Disclaimers), §14 (Liability), §15 (Indemnity), §16 (Governing law) — survive.

14. Liability

Nothing in these Terms excludes or limits our liability for:

• Death or personal injury caused by our negligence
• Fraud or fraudulent misrepresentation
• Any other liability that cannot be excluded or limited under English law (including under the Consumer Rights Act 2015 for any services we provide as a "trader" to a "consumer")

Subject to that:

• We are responsible for losses you suffer caused by us breaking these Terms or failing to use reasonable care and skill, but we are not responsible for losses that are not foreseeable, that are caused by events outside our reasonable control, or that arise from your own breach of these Terms.
• We are not liable for the actions, omissions, or advice of any individual coach, or for the conduct of any other user of the Service.
• We are not liable for any reliance you place on AI-generated content or on data in the food database. See §11.
• Our total liability to you for any claim arising out of or in connection with these Terms or your use of the Service is limited to the amount you have paid us for the Service in the 12 months immediately before the event giving rise to the claim. For users on the free tier (clients linked to a coach, or standalone free clients), this amount is £100.

You use the Service at your own risk. To the maximum extent permitted by law, the Service is provided "as is" and "as available" without any warranties beyond those that cannot be excluded under English law.

15. Indemnity

You agree to indemnify us against any reasonable losses, damages, and costs (including legal costs) we suffer as a result of:

• Your breach of these Terms or our Acceptable Use Policy
• Your unlawful use of the Service
• Your violation of any third party's rights through your use of the Service
• For coaches: any claim brought against us by a client of yours that relates to the advice or services you personally provided

This obligation survives termination of your account.

16. Governing law and disputes

These Terms are governed by the laws of England and Wales.

Any dispute arising out of or in connection with these Terms or your use of the Service is subject to the exclusive jurisdiction of the courts of England and Wales — unless you are a consumer resident in another part of the UK, in which case you may also bring proceedings in the courts of the part of the UK where you live.

Before starting a court claim, we ask that you contact us at support@mackro.co.uk so that we can try to resolve the dispute informally first. We will respond within 14 days.

17. Apple App Store additional terms

If you use the Mackro app on an iOS device, the following additional terms apply between you and us, and we acknowledge them in respect of Apple Inc. ("Apple"):

• These Terms are an agreement between you and us, not between you and Apple. Apple is not responsible for the Service or its content.
• Apple has no obligation to provide maintenance or support for the app.
• If the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the App Store purchase price (which is £0 for the Mackro app — Mackro Premium is the IAP). To the maximum extent permitted by law, Apple has no other warranty obligation in relation to the app.
• We, not Apple, are responsible for addressing any product liability claims, claims that the app fails to conform to any legal or regulatory requirement, and claims arising under consumer protection or similar legislation.
• We, not Apple, are responsible for handling any third-party claim that the app or your possession or use of it infringes that party's intellectual property rights.
• You represent that you are not located in a country subject to a US Government embargo, that you are not on any US Government list of prohibited or restricted parties, and that you will comply with applicable third-party terms when using the app.
• Apple and its subsidiaries are third-party beneficiaries of these Terms with the right (and deemed to have accepted the right) to enforce them against you.

18. Changes to these Terms

We may update these Terms from time to time. The "Last updated" date at the top reflects the most recent change.

If we make material changes, we will notify you by email or through an in-app notice at least 30 days before the change takes effect. If you continue to use the Service after the change takes effect, you accept the updated Terms. If you do not accept them, you can stop using the Service and close your account before the change takes effect — and we will refund any pro-rata unused portion of a paid subscription that you cannot use as a result.

The latest version is always available at mackro.co.uk/terms.

19. Other

• Whole agreement. These Terms (together with the Privacy Policy, Acceptable Use Policy, Cookie Policy, Refund Policy, and any plan-specific terms referenced) form the entire agreement between you and us about your use of the Service.
• No waiver. If we don't immediately enforce a right under these Terms, that doesn't mean we have given up the right.
• Severability. If any part of these Terms is found unenforceable, the rest of these Terms continue in effect.
• Assignment. You cannot transfer these Terms to anyone else without our written consent. We may transfer them to a successor company in connection with a merger, sale, or restructuring, on the same terms.
• Notices. We may send notices to the email address on your account or through an in-app notification. You can send notices to us at support@mackro.co.uk or by post to 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

Contact

For questions about these Terms or the Service:

Email: support@mackro.co.uk
Post: MACKRO LTD, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ