Snap, scan or type your meal.Macros done.
Mackro is a UK macro tracker. Log food from a photo, a barcode or a sentence, on a verified food database that's free on every plan — and add a coach when you want one.
- iOS and Android at launch
- Free to track
- Coaching built in
Type what you ate.
Write a meal the way you'd text it to a friend, and watch it land in your diary. No searching a database for “chicken breast, raw, 100 g”.
Or try one of these
A pocket version of the app's text logging, running in your browser on 33 common foods. The app does this with Google Gemini and the full verified UK database, and shows you its read before anything is logged.
894 kcal
1,106 kcal left of a 2,000 kcal day
- Breaded chicken breast160 g · 32 P · 19.2 C · 16 F352
- Egg fried rice250 g · 11 P · 67.5 C · 11.5 F425
- Stir-fried veg120 g · 2.4 P · 6 C · 2.2 F54
- Sweet chilli sauce30 g · 0.1 P · 15.3 C · 0.1 F63
From plate to diary
First, snap the plate.
Mackro reads what’s on it.
Gemini's read of your photo. Check it before it's logged.
You fix what it got wrong.
And it’s in your diary.
1,191 kcal left today
Built for week forty
Every feature in Mackro
AI photo loggingSnap the plate or the label. You always see the AI's read before it's logged.
Text-to-macrosType it the way you'd text it.
Verified UK foodsFree on every plan.
Barcode scanningNever behind a paywall.
Coach chatMessage your coach without leaving the diary.
Body trackingWeight, measurements and photos, private to you.
- 500 g 5% beef mince
- 1 tin kidney beans, drained
- 1 tin chopped tomatoes
- 1 onion
- 1 tbsp olive oil
Recipes from a listPaste the ingredients; it totals each serving.
The numbers, plainly
What other trackers charge for
We're not trying to win on feature count. We're trying not to paywall the thing you downloaded the app to do.
Barcode scanning
Mackro: Free on every plan, forever
Typical tracker: Moved behind the paywall
Photo logging
Mackro: Built in — 30 AI photo logs a month on the free tier
Typical tracker: Premium-only, where it exists at all
Food data
Mackro: Verified UK-first database, with a “verified only” filter
Typical tracker: A wall of unverified user entries
Working with a coach
Mackro: A real portal: goals, check-ins, templates, in-app chat
Typical tracker: Screenshots pasted into WhatsApp
What a coached client pays
Mackro: Nothing — their coach's plan covers Premium
Typical tracker: Their own subscription, on top of coaching
Getting your data out
Mackro: CSV + full archive export in-app, any time
Typical tracker: A support ticket, if you're lucky
| Capability | Mackro | Typical tracker |
|---|---|---|
| Barcode scanning | Free on every plan, forever | Moved behind the paywall |
| Photo logging | Built in — 30 AI photo logs a month on the free tier | Premium-only, where it exists at all |
| Food data | Verified UK-first database, with a “verified only” filter | A wall of unverified user entries |
| Working with a coach | A real portal: goals, check-ins, templates, in-app chat | Screenshots pasted into WhatsApp |
| What a coached client pays | Nothing — their coach's plan covers Premium | Their own subscription, on top of coaching |
| Getting your data out | CSV + full archive export in-app, any time | A support ticket, if you're lucky |
“Typical tracker” means the mainstream free-tier apps most people arrive from. The specifics vary by app and change with their pricing.
A portal for coaches
Replace the spreadsheet, the WhatsApp thread and the check-in PDF. Your clients get Premium free while they train with you.
Every client you coach gets Premium free for as long as they train with you. You're the only one with a bill.
Free to track
The verified food database, manual and barcode logging, analytics and data export are free forever. Premium raises the AI limits and adds recipes and meal planning.
£39a year
Premium · about £3.25 a month, or £4.99 billed monthly
- 500 AI photo and 500 AI text logs a month
- Recipes: unlimited imports, save and log
- AI meal planning and meal ideas
- A private progress-photo vault
Coaches pay for the coaching tools, and their clients get Premium free. Coach plans start at £19 a month.
Questions, answered
What does Mackro do that MyFitnessPal doesn't?
Two things. First, the verified UK food database is free on every plan — we don't paywall core tracking the way MyFitnessPal paywalled its barcode scanner. Second, Mackro is built to work with a coach: coaches get a portal to monitor their roster, set per-client goals, message clients in-app, push meal-plan templates, and run AI-assisted check-ins.
How accurate is the AI photo logging?
We use Google Gemini to identify foods and estimate macros from photos and text descriptions. It's good for portion-size estimates and label scanning; it's not a substitute for a precision food scale when training for a stage. We display the AI's read for review before logging so you can correct it.
Will my photos be kept or used to train AI models?
Photos are sent to Google Gemini for one-shot recognition and are not retained for model training. We compress images client-side to 512×512 before they leave your device. See our subprocessor list for the full data flow.
Do clients need to pay too?
No. The free tier is genuinely usable for clients with a coach — 200 photo logs, 200 text logs, and unlimited recipe imports per month, plus the Premium features (recipes, meal planning, the progress-photo vault) unlocked while you train together. Standalone Premium (£4.99/mo or £39/yr) is for clients without a coach. Coaches pay for the coaching tools.
What if I want to leave my coach?
You can leave your coach at any time: open the My Coach tab (or Settings → My coach) and tap Leave coach. Your data stays with you (the client account); your coach loses access to your logs from the moment you leave.
How do you handle GDPR?
We're UK-based and the app is GDPR-compliant by design. Coaches can export any client's data on request from the audit log surface, and clients can delete their account in-app — all data is permanently removed within 30 days. See our Privacy Policy for the data-retention details.
When will it launch?
Closed beta with hand-picked coaches first; public launch on iOS + Android after that. Join the mailing list below to be notified when we open it up.
What devices is it on?
iPhone (iOS 15.1+) and Android (Android 8.0+). React Native + Expo, so feature parity across both. We'll add an iPad layout once we hit 1k coaches.
Can I switch between coach plans?
Yes — change anytime from the coach dashboard (Settings → Billing & plan). Upgrades take effect straight away, with the difference pro-rated; downgrades take effect at the next billing period. You won't lose data or client relationships.
Is it Mackro or Makro?
Mackro, with a ck — as in macros, the protein, carbs, and fat the app counts. We're not Makro, the cash-and-carry wholesaler, and we're nothing to do with them. Mackro is a UK macro-tracking app for phones, made by MACKRO LTD, and mackro.co.uk is our only website.
Who's behind this?
Two co-founders building from scratch, with a few early coaches steering the product direction. We're not VC-backed, which means our incentives are aligned with coaches + clients, not growth-at-all-costs metrics.
Get notified when Mackro launches
We use this email for the launch notification only. Unsubscribe with one click. Privacy policy
One email when the App Store and Play Store builds go live. No drip sequence, no spam.
- Coming soon toApp Store
- Coming soon toGoogle Play