Macro tracking, minus the data entry
Snap your meal. Macros done.
Mackro logs food from a photo, a label, or a sentence — backed by a verified UK food database that's free on every plan. Add a coach when you want a human in the loop.
- iOS + Android at launch
- Verified UK food database (free)
- AI logging by Gemini 2.5 Flash
How it works
Three taps and the diary's done
The friction is what kills the streak — so the whole design goal is to get a meal into the diary before you've had time to change your mind.
Snap it, scan it, or say it
Photograph the plate, point the camera at a barcode or a nutrition label, or just type what you ate in a sentence. No searching a database for “chicken breast, raw, 100g”.
Check the AI's read
Mackro shows you what it thinks you ate and the macros it worked out, before anything touches your diary. Wrong portion? Fix it in a tap and log it.
Watch the week, not the meal
The diary fills itself in, so the interesting part — trends, protein consistency, whether the plan is working — is finally worth looking at. Add a coach and they see it too.
For everyone
A macro tracker that doesn't feel like data entry
Snap a photo, paste a meal plan, point at a barcode — the AI handles the parsing, and the verified UK food database keeps the numbers honest.
AI photo logging
Take a photo of your plate and the macros land in your diary. Works on packaged labels and barcodes too — and you always see the AI's read before it's logged.
Text-to-macros
Type "200g chicken, half a cup of rice, broccoli" — done. No database archaeology.
Recipes from a list
Paste an ingredient list; we parse each line and total it for you.
Coach chat
Message your coach inside the app — attachments, read receipts, search — without leaving the diary.
Logging streaks
Every consecutive day you log adds to your streak, shown on the home screen beside your water and 7-day average. Motivating, not patronising.
Body tracking
Weight, measurements and progress photos — private to you and your coach. Nothing leaves your account unless you send it.
Why switch
The parts other trackers charge for
We're not trying to win on feature count. We're trying to not paywall the thing you downloaded the app to do.
Barcode scanning
Mackro: Free on every plan, forever
Typical tracker: Moved behind the paywall
Photo logging
Mackro: Built in — 30 AI photo logs a month on the free tier
Typical tracker: Premium-only, where it exists at all
Food data
Mackro: Verified UK-first database, with a “verified only” filter
Typical tracker: A wall of unverified user entries
Working with a coach
Mackro: A real portal: goals, check-ins, templates, in-app chat
Typical tracker: Screenshots pasted into WhatsApp
What a coached client pays
Mackro: Nothing — their coach's plan covers Premium
Typical tracker: Their own subscription, on top of coaching
Getting your data out
Mackro: CSV + full archive export in-app, any time
Typical tracker: A support ticket, if you're lucky
| Capability | Mackro | Typical tracker |
|---|---|---|
| Barcode scanning | Free on every plan, forever | Moved behind the paywall |
| Photo logging | Built in — 30 AI photo logs a month on the free tier | Premium-only, where it exists at all |
| Food data | Verified UK-first database, with a “verified only” filter | A wall of unverified user entries |
| Working with a coach | A real portal: goals, check-ins, templates, in-app chat | Screenshots pasted into WhatsApp |
| What a coached client pays | Nothing — their coach's plan covers Premium | Their own subscription, on top of coaching |
| Getting your data out | CSV + full archive export in-app, any time | A support ticket, if you're lucky |
“Typical tracker” means the mainstream free-tier apps most people arrive from — the specifics vary by app and change with their pricing.
For coaches
A portal that fits the way you actually work
Replace your spreadsheet, your WhatsApp thread, and your client check-in PDF. Mackro is the coach-client tool we wanted when we were on the other side of it.
One screen for the whole roster
Sorted by who's drifting, not alphabetically. The exceptions come to you.
Your clients never pay
Coached clients get Premium free for as long as they train with you.
Every change, timestamped
A full audit log per client, plus per-client GDPR export on request.
Smart suggestions
Gemini reads each client's last 30 days and proposes specific macro adjustments. A second opinion, not a replacement.
Branding
Your logo, your accent colour, your welcome message. Clients see your brand, not ours.
Audit log
Every change you make to a client's goals is recorded with a timestamp. You can reconstruct any decision.
Intake forms
Build the form once; every new client fills it on first launch. Their answers populate goals automatically.
Check-ins
Weekly questionnaires with photo + weight pulls. Drafts your feedback with one tap.
Templates
Meal plans, workouts, swap pools, training blocks. Build once, deploy across the roster.
Pricing
Free to track. Premium when you want more.
The verified food database and manual logging are free forever. Premium adds higher AI limits, analytics and planning. Coaches pay for the coaching tools — their clients get Premium free.
For you
Premium
≈ £3.25/mo · or £4.99 billed monthly · 7-day free trial
- 500 AI photo + text logs a month (free: 30 + 50)
- Macro & body analytics — 30-day trends, protein-hit
- Recipes & AI meal planning
- Private progress-photo vault + data export
For coaches
From £19/mo
Up to 10, 50, or 200 active clients · annual saves ~20%
- Portal, branding, templates & intake forms
- AI smart suggestions per client
- Audit log + per-client GDPR export
- Your clients get Premium free
Frequently asked
Questions, mostly answered
What does Mackro do that MyFitnessPal doesn't?
Two things. First, the verified UK food database is free on every plan — we don't paywall core tracking the way MyFitnessPal paywalled its barcode scanner. Second, Mackro is built to work with a coach: coaches get a portal to monitor their roster, set per-client goals, message clients in-app, push meal-plan templates, and run AI-assisted check-ins.
How accurate is the AI photo logging?
We use Gemini 2.5 Flash to identify foods and estimate macros from photos and text descriptions. It's good for portion-size estimates and label scanning; it's not a substitute for a precision food scale when training for a stage. We display the AI's read for review before logging so you can correct it.
Will my photos be kept or used to train AI models?
Photos are sent to Google Gemini for one-shot recognition and are not retained for model training. We compress images client-side to 512×512 before they leave your device. See our subprocessor list for the full data flow.
Do clients need to pay too?
No. The free tier is genuinely usable for clients with a coach — 200 photo logs, 200 text logs, and unlimited recipe imports per month, plus the Premium features (analytics, meal planning) unlocked while you train together. Standalone Premium (£4.99/mo or £39/yr) is for clients without a coach. Coaches pay for the coaching tools.
What if I want to leave my coach?
You can detach from a coach at any time from Settings → Coach portal. Your data stays with you (the client account); your coach loses access to your logs from the moment you leave.
How do you handle GDPR?
We're UK-based and the app is GDPR-compliant by design. Coaches can export any client's data on request from the audit log surface, and clients can delete their account in-app — all data is permanently removed within 30 days. See our Privacy Policy for the data-retention details.
When will it launch?
Closed beta with hand-picked coaches first; public launch on iOS + Android after that. Join the mailing list below to be notified when we open it up.
What devices is it on?
iPhone (iOS 16+) and Android (Android 9+). React Native + Expo, so feature parity across both. We'll add an iPad layout once we hit 1k coaches.
Can I switch between coach plans?
Yes — change anytime from Settings → Subscription. Up- or downgrades take effect at the next billing cycle. You won't lose data or client relationships.
Is it Mackro or Makro?
Mackro, with a ck — as in macros, the protein, carbs, and fat the app counts. We're not Makro, the cash-and-carry wholesaler, and we're nothing to do with them. Mackro is a UK macro-tracking app for phones, made by Mackro Ltd, and mackro.co.uk is our only website.
Who's behind this?
Two co-founders building from scratch, with a few early coaches steering the product direction. We're not VC-backed, which means our incentives are aligned with coaches + clients, not growth-at-all-costs metrics.
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- Coming soon toApp Store
- Coming soon toGoogle Play