For coaches
Stop chasing food diaries in WhatsApp.
Mackro gives your clients a nutrition tracker they'll actually use — they log a meal by photographing it — and gives you one screen that shows who's on plan and who isn't. Your clients get Premium free. You pay from £19 a month.
The actual job
The coaching isn't the hard part. The admin is.
Nobody logs for long
Tracking dies in week two because it's tedious. Mackro's clients photograph a plate or describe it in a sentence — the friction that kills adherence mostly goes away.
You can't read 30 diaries a week
So you don't, and drift goes unnoticed until a check-in. Mackro surfaces the roster by who's off-target, so the exceptions come to you.
Asking clients to pay twice is a hard sell
They're already paying you. Every tracker that also charges them is a conversation you have to have. On Mackro, coached clients get Premium free.
How it works
Three steps, then it runs itself
Set your roster up
Add your branding, build your intake form once, and import the meal plans and training blocks you already use as templates.
Invite your clients
They install Mackro, tap your invite, and land in an app that already knows their targets. Their Premium is on you — which is to say, free.
Coach the exceptions
Clients log; you see who's drifting. Weekly check-ins pull weight and photos automatically and draft your feedback, so your time goes to the people who need it.
The portal
A portal that fits the way you actually work
Replace your spreadsheet, your WhatsApp thread, and your client check-in PDF. Mackro is the coach-client tool we wanted when we were on the other side of it.
Smart suggestions
Mackro reads each client's last 30 days and proposes specific macro adjustments. Nothing reaches the client until you send it.
Your branding
Your logo, your accent colour, your welcome message. Mackro re-skins itself for every coach — clients see your brand, not ours.
Audit log
Every change you make to a client's goals is recorded with a timestamp, so you can reconstruct any decision months later.
Intake forms
Build the form once; every new client fills it on first launch, and their answers populate their goals automatically.
Check-ins
Weekly questionnaires that pull weight and progress photos in automatically, and draft your feedback for you with one tap.
Templates
Meal plans, workouts, swap pools, training blocks. Build once, deploy across your whole roster.
In-app chat
Unlimited messages with every client, in the same place as their food log — so the context is already there when they ask.
Macro lock
Decide per client whether they can edit their own targets or whether that stays with you. Coaching styles differ; the app shouldn't assume.
Plans
Priced on your active roster, not your ambitions
Every plan starts with a 14-day free trial — bring your clients in and feel it working before you pay a penny. Annual billing saves ~20%. Coach plans are billed on the web, not through the app store.
Starter
or £182/yr (save ~20%)
14-day free trial
Up to 10 active clients
Every feature on this page, on every tier. The only difference is how many active clients you can carry.
Most popular
Pro
or £566/yr (save ~20%)
14-day free trial
Up to 50 active clients
Every feature on this page, on every tier. The only difference is how many active clients you can carry.
Scale
or £1142/yr (save ~20%)
14-day free trial
Up to 200 active clients
Every feature on this page, on every tier. The only difference is how many active clients you can carry.
More than 200 active clients? Talk to us about a custom plan. Full breakdown on the pricing page.
Questions coaches ask
The awkward ones, answered
What do my clients pay?
Nothing. Every client you coach gets Mackro Premium free for as long as they train with you — AI logging, analytics, meal planning, the progress-photo vault. You're the only one with a bill.
What counts as an 'active' client?
Someone who has logged food in the last 30 days. A client who goes quiet for a month stops counting against your seat limit and starts counting again when they come back, so an off-season roster doesn't push you up a tier.
What happens to a client when they stop working with me?
They keep their account and their entire logging history — it's theirs, not yours and not ours. They drop to the free tier, which still includes the verified UK food database and manual logging. Nothing is deleted and nothing is held hostage.
Do I have to use the AI suggestions?
No. Mackro reads a client's last 30 days and proposes specific macro adjustments, but nothing reaches the client until you send it. Treat it as a second opinion on a roster you can't read end-to-end every week.
Can I put my own branding on it?
Yes — your logo, your accent colour, your welcome message. Your clients open the app and see your brand.
How do I get paid by my clients?
You don't, through Mackro — not yet. Mackro handles the coaching workflow; you keep billing your clients however you already do. Taking client payments in-app is on the roadmap, not in the product today.
Where does the food data come from?
A verified UK-first database built on Open Food Facts and USDA FoodData Central, with UK supermarket and high-street chain items checked in. The database is free on every tier, including your clients' free accounts — we don't paywall the barcode scanner.
Can I get my data out?
Yes. Per-client GDPR export, plus a full audit log of every change you make to a client's goals, timestamped.
Founding coaches
We're onboarding coaches before launch
Mackro opens to coaches in October. Leave your email and we'll set your roster up personally — branding, templates and client invites — so you start with it working rather than with an empty portal.
We use this email for the launch notification only. Unsubscribe with one click.